IBTM World in Barcelona

IBTM World is the event of the year not to be missed! Our company Events Anastasiya participated in the world congress of business tourism in Barcelona. IBTM World is about organizing conferences, incentives, seminars, business meetings and special events. The 30th anniversary IBTM World forum was very festive and colorful, and was very productive for all participants.

This event is a complex show where people pursue different objectives: someone is representing his company at the booth, someone is looking for business partners in different parts of the world, someone is coming to take pictures for his blog and or just to gain new know. By the way, the knowledge program was different in that there were very diverse topics: from business, trends in event organization, to the importance of psychology in organization and practical tips on how to get rid of the stress that almost all organizers are prone to. The main topic was event security, the impact of the geopolitical and demographic component. After all, for the events industry and for corporate tourism companies, 2017 was very difficult due to the unstable situation in various parts of the world. Moreover, as we know, knowledge becomes more valuable if it is shared.

More than 150 countries and 3,000 companies were represented at the fair, including 43 new participants. In the innovation zone, you can get acquainted with technological novelties that surprise guests, bring drinks or translate everything that happens in your native language. If we talk about trends in Europe for event organizers for the coming year, industry experts Rob Davidson and Alistair Turner pointed out that European companies would prefer to organize congresses and all kinds of events without traveling outside the continent to save time and money. And it is also possible that event prices will become higher due to increased demand and scarcity of supply. Event participants and visitors are at the center of attention: it is necessary to understand their interests, take their wishes into account and attract them.

Every day, after an enriching knowledge program, many productive meetings with potential business partners, there were all kinds of additional events at booths from different countries. Therefore, everyone could communicate in a relaxed atmosphere with colleagues and partners from different countries, listen to music, dance to the rhythm of the 80s, drink a Norwegian cocktail in a glass of ice or Irish whiskey. Attending this congress is very inspiring: being among event organizers from all over the world provokes a great desire to overcome all challenges, grow and change along with the changing conditions. During the 3 days of the congress, we were able to learn many interesting things, establish good connections and open new countries for cooperation. #ibtmworld